Experience

Project communications strategy framework

Audience and stakeholder identification and messaging mapping

Communications planning guidance by project activities 

Project communications toolkits 

Supported projects funded by public and private sector partners such as:

• Public: United States Agency for International Development, New Zealand Ministry of Foreign Affairs and Trade, The United Kingdom's Foreign, Commonwealth and Development Office, Australia's Department of Foreign Affairs and Trade

• Private: Google.org, Facebook (Meta), H&M Foundation, Fondation Chanel

Managed and executed crisis communications at the headquarters-level as well as providing country-level and staff support:

• Notably responding to the 2021 government transitions in Myanmar and Afghanistan: including assessments of communications-related exposure, real-time response across owned channels to evolving context, monitoring protocols, risk-response levels and criteria, after-action reviews (including peer org reflection sessions)

Integrated risk assessment insights in the communications strategy for projects, developing messaging frameworks and narratives to proactively manage known sensitivities

Developed and managed compliance criteria and review protocols for areas such as:  sensitive topics, quality control, accessibility, data responsibility

Monitored earned and owned channels on defined risk areas

Monitored and assessed peer responses to ongoing crisis

100+ virtual and in-person workshops, all with attendee satisfaction rated 4 out of 5 or higher. Topics such as:

• Success story fundamentals

• Content creation 101: social media and web content

• Embracing inclusive language

• Strategy to implementation: operationalizing communications

• Bridging theory of change and communications strategy

• Integrating communications across the project lifecycle

• Monitoring, evaluation, and learning for communications

• Data visualization best practices 

Launched and managed a communications community of practice joined by over 150 staff from across Asia and the Pacific

Developed communications resources and guides to support non-communications staff including:

• Visual brand style guide

• Communications monitoring evaluation and learning guide

• Story production guide